From an article in Blogs.business2.com
"Last week I got a fresh sense of the business potential for Second Life, the immersive 3D world created and maintained by San Francisco-based Linden Lab. But my epiphany didn't come while talking to the Linden Lab folks. Rather, I was chatting with Carl Bass, CEO of Autodesk (ADSK).
...
Bass says lately, much of Autodesk's business is helping to create "digital prototypes" – virtual versions of products and environments that let customers feel like they're trying out the real thing."
http://blogs.business2.com/utilitybelt/2007/01/design_tools_to.html
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