Possibilities

For Walt Disney Co.'s (DIS ) movie Hitchhiker's Guide to the Galaxy, Bovington's firm worked with the media agency Carat Group to develop a marketing campaign.

Using Second Life to create 3D models of the android character Marvin for posters, CD-ROMs, and a Web site, they placed the character in various poses to see what designs worked best -- all in 20 minutes instead of the two weeks typically required to build physical models.

Overall, Rivers Run Red saved up to $175,000 last year using Second Life to eliminate expensive modeling services and travel.

Business Week:

http://www.businessweek.com/magazine/content/06_18/b3982007.htm