Second Life Hotel Project - aloft

"In September, Starwood Hotels became the first company in history to open a new hotel brand inside of a virtual world. Prior to opening to the public in 2008, aloft hotels now offers a sneak preview inside of Second Life. As we continue to develop our virtual aloft hotel, this weblog will track the progress of the hotel, giving you an in depth insiders view."

aloft website

http://www.virtualaloft.com/

Time Lapse of construction:

http://www.virtualaloft.com/2006/09/time_lapse_video.php#trackbacks

Business Week info on the hotel:

http://www.businessweek.com/innovate/content/aug2006/id20060823_925270.htm?chan=innovation_branding_branding